The Online Moviegoer

•  93% of moviegoers use the Internet to find information about movies.
•  66% of moviegoers watch movie trailers online.
•  86% of moviegoers go online via a computer or mobile device at least once a day.

The Online Movie-going Timeline

BEFORE:
Hollywood gossip, seed planting trailers, synopsis

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Movie Theater Audiences are:
14% more likely to have searched for movie info online

DECISION and ACTION:
Professional reviews, movie show times, ticket purchasing, movie viewing
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Movie Theater Audiences are:
18% more likely to have purchased movie tickets online

AFTER:
Blogs, reviews,posting on social media

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Movie Theater Audiences are:
56% more likely to have daily activity on a blog, social media site or use internet to keep in touch socially

23% MORE LIKELY TO HAVE GONE TO 2 TO 4 MOVIES IN
THE PAST 30 DAYS